Meet Gale Mayron, founder of Jao Brand

Meet Gale Mayron, founder of Jao Brand

Meet Gale Mayron,
founder of Jao Brand

Jao Canada

"Jao was inspired by an impulse I had to be able to wash my hands when I was working in the field as a videographer and not near a faucet. This was 1994, before the idea of hand sanitizers was even in the marketplace. We were the first hand sanitizer to use essential oils and to market our product as multipurpose. This came about because my husband began using Jao Hand Refresher as his aftershave while I was putting it on a cotton pad and wiping off the NYC summer grit from my face! It worked fantastically well.
 
The multipurpose idea appealed to me as I hate clutter and waste! So it became the ethos of the idea behind the brand. Each product must solve a problem and be useful in a few ways. It also allows creativity for the user to discover best uses, making the process more personal and necessary in someones life.

I think what I like most is the ability to have an idea, create it, put it out into the marketplace, and have it find a home with strangers. I get complete satisfaction when people buy Jao Brand and then absolutely love it. It’s a really good feeling knowing we can do this with such a small, all woman crew, of 5 people."
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  • 1. Pro-Driven Design:

    Each ESUM brush is ergonomically designed for balance and control. Handles are weighted and tapered for optimal comfort — making long hours on set easier on your hands.

  • 2. Superior Materials:

    ESUM brushes use premium natural or synthetic bristles, hand-shaped (never cut) to maintain the hair’s integrity. The result? Tools that move product precisely and blend effortlessly.

  • 3. Versatile Performance:

    Whether you’re applying cream, powder, or liquid, ESUM tools are versatile enough to support every medium and technique — ideal for everything from editorial to bridal to special effects.

  • 4. Vegan and Cruelty-Free Options:

    ESUM is committed to ethical manufacturing and offers a wide range of vegan brushes and products.

ESUM

Brush Book

A genius brush organizer for artists on the move. Keeps your brushes protected and easy to access — because your tools deserve a pro-level home too.

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ESUM

Dual Eye Pencil

Richly pigmented, smudge-proof, and pro-approved for tightlining, defining, and smoking out the lash line. A staple in any artist’s kit.

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ESUM

Palettes

Designed with working artists in mind, these sleek, kit-friendly palettes feature a wide range of highly pigmented, versatile shades — perfect for customizing colour, blending on the fly, and minimizing kit bulk.

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Whether you’re a seasoned artist or just starting to build your professional kit, ESUM offers tools that work as hard as you do. With a focus on precision, performance, and ethical design, this brand delivers artistry without compromise. Ready to upgrade your kit?

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