2018 LA IMATS

2018 LA IMATS

We took a trip to the 2018 LA IMATS! 

Stay tuned for our upcoming blog posts as we share all of the tips and tricks we learned from amazing brands and fellow Makeup Artists. 

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  • 1. Pro-Driven Design:

    Each ESUM brush is ergonomically designed for balance and control. Handles are weighted and tapered for optimal comfort — making long hours on set easier on your hands.

  • 2. Superior Materials:

    ESUM brushes use premium natural or synthetic bristles, hand-shaped (never cut) to maintain the hair’s integrity. The result? Tools that move product precisely and blend effortlessly.

  • 3. Versatile Performance:

    Whether you’re applying cream, powder, or liquid, ESUM tools are versatile enough to support every medium and technique — ideal for everything from editorial to bridal to special effects.

  • 4. Vegan and Cruelty-Free Options:

    ESUM is committed to ethical manufacturing and offers a wide range of vegan brushes and products.

ESUM

Brush Book

A genius brush organizer for artists on the move. Keeps your brushes protected and easy to access — because your tools deserve a pro-level home too.

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ESUM

Dual Eye Pencil

Richly pigmented, smudge-proof, and pro-approved for tightlining, defining, and smoking out the lash line. A staple in any artist’s kit.

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ESUM

Palettes

Designed with working artists in mind, these sleek, kit-friendly palettes feature a wide range of highly pigmented, versatile shades — perfect for customizing colour, blending on the fly, and minimizing kit bulk.

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Your Pro Kit Just Got Smarter

Whether you’re a seasoned artist or just starting to build your professional kit, ESUM offers tools that work as hard as you do. With a focus on precision, performance, and ethical design, this brand delivers artistry without compromise. Ready to upgrade your kit?

Explore ESUM now at Backstage Cosmetics and experience the difference that pro-level tools can make.